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Rachel
Amanda

Digital Marketing Specialist

I craft data-driven marketing strategies that turn clicks into customers. Specializing in paid ads, SEO, and full-funnel campaigns that deliver measurable ROI.

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Rachel Amanda
About Rachel

Turning Data Into
Growth Stories

With 4+ years in digital marketing, I've helped brands scale from zero to millions in revenue through strategic paid advertising, organic growth, and conversion optimization.

My expertise spans Meta Ads, Google Ads, SEO, funnel marketing, email automation, content strategy, and analytics — creating holistic digital ecosystems that drive real business results.

Meta Ads Google Ads SEO Funnel Marketing Email Marketing Content Strategy Analytics
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Years Experience
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Projects Done
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Clients Handled

Core Competencies

A comprehensive toolkit of digital marketing skills refined through years of hands-on campaign management.

Meta Ads95%
Google Ads92%
SEO Optimization88%
Copywriting90%
Analytics93%
Content Marketing87%
Email Marketing85%
TikTok Ads82%
Conversion Optimization89%
Funnel Strategy91%

My Tech Stack

The tools and platforms I use daily to plan, execute, and optimize digital marketing campaigns.

Google Analytics
Meta Business
Ahrefs
SEMrush
Mailchimp
Canva
HubSpot
Notion
Looker Studio
WordPress
CapCut
GTM

Professional Certifications

Industry-recognized certifications that validate my expertise across digital marketing channels.

Google Ads
Google Ads Certification
Google • 2023
Meta Certified
Meta Certified Digital Marketing Associate
Meta • 2023
SEO Fundamentals
SEO Fundamentals Certification
Semrush Academy • 2022
HubSpot Email
HubSpot Email Marketing
HubSpot Academy • 2022
Google Analytics
Google Analytics Certification
Google • 2022
TikTok Ads
TikTok Ads Essentials
TikTok For Business • 2024

Academic Background

Formal education and intensive programs that built my marketing foundation.

2016 — 2020
Bachelor of Communication Science
University of Indonesia
Majoring in Public Relations with a focus on digital media and strategic communication. Graduated with GPA 3.72/4.00.
2020
Digital Marketing Bootcamp
RevoU Digital Talent Academy
Intensive 12-week program covering digital marketing fundamentals, paid advertising, analytics, and growth hacking techniques.
2021
SEO Intensive Course
SEMrush Academy
Advanced SEO course covering technical SEO, link building strategies, keyword research, and content optimization for search engines.

Continuous Learning

Ongoing professional development through specialized online courses and workshops.

Coursera
Google Digital Marketing & E-commerce Professional Certificate
2023
Comprehensive program covering digital marketing fundamentals, e-commerce strategy, and data analytics for marketing decisions.
Udemy
Advanced Facebook & Instagram Ads Masterclass
2023
Deep dive into Meta advertising platform including advanced targeting, lookalike audiences, retargeting funnels, and creative testing frameworks.
HubSpot Academy
Inbound Marketing Certification
2022
Inbound methodology framework covering attract, engage, and delight stages with practical application for content-driven marketing growth.
Google Skillshop
Google Ads Display Certification
2022
Specialized certification in Google Display Network advertising including responsive display ads, audience targeting, and performance measurement.

Professional Journey

A track record of delivering measurable results across diverse industries and marketing channels.

Jan 2023 — Present
Digital Marketing Specialist
Bright Media Agency
  • Managed $500K+ monthly ad spend across Meta & Google platforms with average ROAS of 320%
  • Grew client base from 8 to 25 accounts within 12 months through referral-driven growth
  • Developed and implemented A/B testing frameworks that improved conversion rates by 47%
  • Built automated reporting dashboards in Looker Studio saving 15+ hours per week
Jun 2021 — Dec 2022
Performance Marketing Executive
Nexa Digital
  • Optimized Google Ads campaigns reducing CPA by 35% while scaling lead volume by 60%
  • Launched TikTok Ads pilot program generating 150K+ impressions at $0.12 CPM
  • Implemented conversion tracking via GTM improving data accuracy by 90%
Mar 2020 — May 2021
Social Media Strategist
Elevate Creative
  • Grew Instagram following from 2K to 45K for key client within 8 months
  • Created viral content strategies achieving 2M+ organic impressions per month
  • Managed social media calendars for 12 brands across 5 industries

Selected Work

A curated selection of campaigns that showcase my strategic approach and creative problem-solving.

Skincare Campaign
Skincare Brand Campaign
Full-funnel Meta Ads campaign for a DTC skincare brand, achieving 450% ROAS and 30K units sold in the first quarter.
Meta Ads Funnel DTC
Fashion E-Commerce
Fashion E-Commerce Ads
Google Shopping & Performance Max campaign driving 200% increase in online revenue for a multi-brand fashion retailer.
Google Ads PMax E-Commerce
Restaurant Campaign
Restaurant Viral Campaign
TikTok organic + paid strategy that generated 5M+ views and doubled foot traffic for a restaurant chain.
TikTok Viral Local
Property Lead Gen
Property Lead Generation
Multi-channel lead generation campaign for a property developer, delivering 1,200+ qualified leads at $8 CPL.
Lead Gen Meta Ads Real Estate
Beauty Launch
Beauty Product Launch
Pre-launch email + social campaign building a 10K waitlist and selling out the first batch in 48 hours.
Email Launch Beauty
TikTok Ads
TikTok Ads Campaign
Scaled a fitness app from 0 to 50K downloads using TikTok Spark Ads and UGC creative strategy.
TikTok App Installs UGC

Let's Grow Your
Business Digitally

Ready to scale your marketing efforts? Let's discuss how data-driven strategies can transform your business results.